Arzu Kartal, one of Hamburg’s leading interior designers, wanted to launch an e-commerce platform for her new project, “by Arzu Kartal”, selling design clothing and home decorations while building a community around mental health through the material. In collaboration with Arzu and photographer Mirjam Fruscell, I designed a visually engaging and functional online store, translating her vision into a seamless user experience and beautiful brand presence.
Designed a visually engaging e-commerce store for “by Arzu Kartal”, selling design clothing and home decor while fostering a community around mental health. Collaborated with Arzu Kartal and photographer Mirjam Fruscell to translate her vision into a seamless user experience and strong brand presence.
The launched e-commerce website “by Arzu Kartal” aligns perfectly with her vision and mission. The result boosts her business and social media engagement, while the community around mental health embedded in the products has the potential to influence customer behavior long-term. This project allows Arzu to engage more deeply with her audience and drive sustainable growth.
The “by Arzu Kartal” e-commerce store reflects her vision, boosts engagement, and builds a community around mental health, driving long-term growth.
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(2016-today)
