The main challenge was to translate the existing corporate identity into multiple touchpoints while maintaining consistency and quality. Each deliverable had its own requirements — from digital content and responsive website design to print menus and gift cards — requiring careful adaptation of typography, color, and visual style. Coordinating photography to fit the brand’s tone and feel added another layer of complexity.
Adapted an existing brand identity for a Thai restaurant, designing social media, website, menus, gift cards, and photography in a cohesive and modern style.
The final deliverables present a unified and visually appealing brand experience across all channels. By carefully adapting the existing identity to digital and print media, the restaurant now benefits from consistent communication, a polished online presence, and engaging materials that enhance customer interaction.
Delivered a cohesive brand experience for a Thai restaurant, unifying website, social media, menus, gift cards, and photography.
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